Vision and Strategy

  • Vision is sometimes confused with strategy
  • Vision is where you want to go
  • Strategy is how you get there
  • Vision is easier than strategy
  • It is easy to have a grand vision
  • It is easy to have an ideal vision
  • It is easy for a visionary to have confidence in a vision and neglect strategy
  • Competition takes place largely on the planes of strategy, design, and execution—not vision

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